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  • 唐美世家-香味营销

    Tang dynasty beauty - Scent marketing

    气味有非常直接和令人信服的效果, 因为它们直接连接到大脑边缘系统,这是我们大脑中负责记忆和情感的一部分。

    北京快3这就是为什么闻到一种特殊的气味可以立即把我们送回童年的记忆,体验幸福。

    Scents have an immediate and compelling effect as they are directly linked to the brains limbic system which is the part of the brain 

    responsible for our memories and emotions。

     This is why smelling a particular scent can instantly send us back to a childhood memory and make us instantly experience happiness.

    气味营销的种类

    Types of scent marketing

    气味营销对不同的业务有不同的用途, 因此可以有效地分为四种不同的类型。有香味牌的味道 , 这是气味营销当中最显著的特征, 也是,能让顾客

    最清楚地意识到的, 比如星巴克的新品咖啡的独特香味。气味是顾客体验的一部分, 也是无意当中吸引客户的东西。

    Scent marketing has different uses for different business, and so can be effectively divided into four distinct types. 

    There is the Aroma Billboard Smell, which makes the boldest scent statement and is the most “there”, 

    that is, the customers are consciously aware of it, such as the trademark smell of freshly brewed coffee at Starbucks. 

    The smell is part of the customer experience and it is what consciously attracts them.

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